Financial Marketing

K.I.S.S.  When I started my sales career, one of the first things we were taught was to "Keep It Simple, Salesman."  Communicate in such a way that your message is unmistakably clear.  If the message is not clear, the prospect ends up confused and confused people seldom take action.

This advice can be followed in any field of endeavor.  For example, in marathon running today we utilize sports psychologists, computerized training regimens, and running shoes that are "state-of-the-art."  Perhaps all of that is necessary if you want to win the big race.  I'm not denying that these things help, but Toshihiko Seko didn't need them to win the Boston Marathon.