Financial Marketing

As I took my seat in the crowded airplane, the woman in the next seat over smiled. “Headed home?” she asked.

I nodded. “Jupiter, Florida.”

“You’re a long way from home!” she exclaimed. We were on the tarmac in Regina, Saskatchewan. “What brought you to Regina?”

I told her I had been conducting a seminar for a sales organization. She wrinkled her nose. “Oh,” she pronounced, “I could never sell.”

This wasn’t the first time I’d heard this. In fact, most people not actually in sales seem to feel this way. I asked her, if she didn’t mind, how would she define “selling”? I was curious as to what it was she felt she could never do.