Financial Marketing

Assuming you've never heard of a 30 second elevator pitch before here's a quick summary...

Imagine you're in an elevator and you notice someone you want to make a connection with. The challenge is that you only have say, 30 seconds or so to fully describe your idea, skills, abilities, etc. (because that's typically how long it'll take before they reach the floor they are going to get off on).

Basically, the idea is that you've got to create as much of an impact on the person you've just met as possible so that they'll want to re-connect with you.

Certainly, there are those out there who are master's of the elevator pitch. In fact, I'd recommend taking some time to develop your "pitch"  into a well developed mini-speech which you can deliver easily and comfortably when the time is right to do so.

But for the purpose of this article let's look at a way to extend the connection without having to put the focus on ourselves.